Melinda O. OutlandBusiness Service Manager - Marketing & Comms

Melinda provides management and operational support to a variety of Company functions, including transportation, airport operations, parking, procurement, printing services, childcare center administration, event ticket operations and mail operations.

Melinda oversee and/or assist with the overall management of a unit that supports business functions of the Company. Areas may include airport operations, mail services, event management, facilities management, printing services, etc. Create and/or support the strategic initiatives of the unit; participate in the financial success of the operation by identifying cost savings and revenue sources; coordinate projects and programs; evaluate business trends and make recommendations to improve operations efficiencies; participate on, and possibly lead, work groups and committees; supervise assigned staff that may include full-time, part-time, student, and temporary employees. Duties are performed at various levels within the defined title.

At the same time Melinda is focus on any way a business communicates a message to its desired market, or the market in general. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media and promotion.
Communication platforms like Facebook, Twitter, Instagram, TikTok, Snapchat, Skype, or other types of media have become an extremely important means of communication. Although there are other methods of communications that aren't just related to social media, people can also be hugely influenced by their peers, this process is known as social mediation. Marketing Communication Platforms provide a powerful capability for personalizing and expending marketing contents in an automated fashion based on the profile of the recipients.


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